A few months ago I was on my lunch break when a cute little shop caught my eye. It was 'Joy Cupcakes' located at Shop E7B, Southern Cross Lane, 121 Exhibition Street. The sign out front claimed to use "all natural ingredients" and after closer inspection, the flavours on offer were intriguing and incredibly inventive.
My first "Joy" experience was the "Choc Marshmallow" in the "giggle" (small) size. Although it was a while ago now, the cupcake was deliciously moist and the marshmallow icing was light, fluffy and fulfilled every expectation. Aesthetically, the cake was a dark brown with the white marshmallow icing, beautifully made with a great taste to match.
The next time I indulged in a sweet treat at "Joy", I opted for the "Strawberry Shortcake" flavour, pictured above. Again, the cake was perfectly moist and the icing with traces of real strawberries was again light, creamy and not-too-sweet. These cupcakes are hands-down the best I have had in Melbourne.
After my second visit, I immediately wanted to share this on my blog. There are so many mouth-watering and original flavours available: "Rosewater & Pistachio", "Fig & Mascarpone" and "Orange Popcorn" just to name a few. Disappointingly, the city store is not open on the weekend, however there is a store at Westfield Doncaster and they also mentioned that another store would soon be open that is closer to city and opening on weekends. So if you ever have a cupcake craving to satisfy or just feel like a perfect sweet treat, head to "Joy Cupcakes" where you will not be disappointed as they will hit the right spot.
